Friederike Klein

Friederike Klein works as a programme lead of sustainable food within the business engagement department of WWF (World Wide Fund for Nature) Austria. She studied biology with a special focus on human ecology and ecological economics at the University of Vienna. Her main working focus is on sustainable diets, food waste and sustainable sourcing of commodities.

Sustainable food programme: Engagement with businesses and consumers has always been essential part of WWF’s work in order to achieve its mission to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature. During the last years WWF Austria already worked successfully on sustainable fish consumption and production. Since 2013 topics like palm oil, sustainable diets and food waste have been addressed with several tools like scientific studies, scorecards and a petition – targeting businesses and consumers behaviors.